Frequently Asked Questions
My clients want the facts, not stories!
Facts, figures, statistics, and trends are important to real estate consumers. But facts alone won't create emotional connections - only empathy and story will. Without emotional connectivity, you won't have a client.
I already know how to tell stories.
Most people think storytelling is the result of stitching a few sentences together, and perhaps adding a bit of zest. Storytelling has been in our DNA since the dawn of time, and scientists believe our brains have become hard-wired to make sense out of stories.
But effective stories—stories with a purpose—require a specific communication framework and thoughtful design. That's why the storyLegends workshop will benefit you.
Empathy and vulnerability sounds too touchy-feely for me.
Trust is necessary to win an agreement or for your sales pitch to be well received.
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Trust is the outcome of a relationship. Relationships are based on mutual connections, which are made when we share our authenticity and vulnerability. There are no hidden agendas!
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